About Roll North Sales

Welcome! I’m Nicole Herbst, the founder of Roll North Sales, a dedicated Consumer Packaged Goods (CPG) product brokerage with 18 years of experience specializing in selling into Target retail stores. Throughout my career, I’ve honed my expertise in navigating the complexities of the retail landscape, allowing me to connect innovative products with the right opportunities.

At Roll North Sales, my mission is to empower CPG brands by leveraging strategic partnerships and effective sales techniques. I pride myself on my personalized approach, ensuring that each client receives tailored guidance and support throughout the sales process. Whether you’re a new brand looking to make your mark or an established player seeking to expand your reach, I’m here to help you achieve your goals. Let’s work together to bring your products to the shelves of Target and beyond!

Vision

At Roll North Sales, our vision is to be the premier brokerage for Consumer Packaged Goods brands seeking to thrive in Target retail stores. We aim to create a seamless pathway for innovative products to reach consumers, driving exceptional ROI and profitability for our partners.

Through our dedicated efforts, we envision a future where every brand we represent not only meets but exceeds its potential, contributing to a vibrant and diverse marketplace that benefits both retailers and consumers alike.

Mission

At Roll North Sales, our mission is to empower Consumer Packaged Goods brands to successfully enter and excel in Target retail stores. We are dedicated to maximizing ROI and profitability for our clients through innovative sales strategies and customized support.

Driven by our core principles of integrity and transparency, we prioritize authentic relationships and ethical practices in every interaction. We believe that trust is the foundation of success, and we focus on fostering partnerships that encourage growth and creativity.

As a purpose-driven organization, we are passionate about enabling brands to realize their full potential while enhancing a diverse retail environment. Together, we navigate market challenges to achieve outcomes that benefit both our clients and the consumers they reach.