Results
Whether it’s launching into mass retail for the first time or relaunching after a setback, our strategic approach delivers real results. The case studies below highlight how we’ve helped brands overcome challenges, secure placement, and drive measurable growth at Target through data-driven strategies, trusted buyer relationships, and focused execution.
From Store Shelves to $1.8B Acquisition: How Roll North Sales Fueled a Brand’s Breakout at Target
Roll North Sales played a pivotal role in helping a fast-growing D2C beverage brand scale retail sales, ultimately contributing to its $1.8 billion acquisition. By securing a license-to-hunt deal at Target, Roll North enabled the brand to test and expand strategically within the retailer. Success at the store level led to premium shelf placement and co-space exposure in high-traffic locations including grab-and-go coolers. Roll North further amplified results by supporting the brand’s influencer-led marketing, driving trial and sustained consumer demand. The brand’s standout performance at Target became a key growth driver and proof point, accelerating its path to acquisition.
From Specialty to Scale: Roll North Drives Growth at Target
An established organic food brand partnered with Roll North Sales to successfully expand from natural grocery stores into Target’s mass retail channel. Facing challenges like optimizing pricing, scaling operations, and appealing to a broader audience, the brand leveraged Roll North’s expertise to navigate the transition. Roll North utilized its strong relationships with Target buyers and presented a data-driven pitch emphasizing the growing consumer demand for organic and natural foods, securing shelf placement in over 1,200 stores. To ensure a successful launch, Roll North coordinated in-store promotions, provided merchandising guidance, and secured cospace to effectively represent the brand. Within the first year, the company achieved a 40% revenue increase and substantial growth in brand recognition, solidifying its presence in the competitive mass retail market. By year 3, expansion is up to 1800+ stores with increased SKU count!
Turning Setbacks Into Sell-Through: Roll North Guides Brand Relaunch at Target
When a CPG brand sought to relaunch in Target stores after being previously discontinued, Roll North Sales stepped in to transform their trajectory. The brand faced challenges with inconsistent sales and low visibility, but Roll North developed a comprehensive strategy to address these issues. By analyzing past performance, they identified key areas for improvement, including pricing, packaging, and promotional strategies. Roll North also pinpointed high-potential geographies where the brand had strong consumer alignment, focusing the relaunch in those markets to maximize early traction. Leveraging their strong relationships with Target buyers, Roll North secured a second opportunity for the brand, presenting a compelling case for its refreshed positioning and alignment with current consumer trends. Within six months, the brand achieved a 50% increase in sell-through rates compared to its previous performance, surpassing Target’s expectations and securing a stable position in stores. This success highlights Roll North’s ability to revitalize brands and drive results in competitive retail spaces.
